2011 Graceland Tourism Campaign
Today, Elvis Presley Enterprises, Inc. (EPE) unveiled the 2011 tourism campaign for Elvis Presley's Graceland and Heartbreak Hotel.
The campaign features black and white headshots of Elvis Presley against a bright contemporary color palette. Both the images and headlines are a subtle nod to the 55th anniversary of Elvis' year of firsts.
"1956 was a whirlwind year for Elvis who had only begun breaking new ground with his unique performance and vocal style," said Scott Williams, VP of Marketing for EPE. "With all the events in his life we will be celebrating throughout the year, it was a great place for us to begin creatively when thinking about our annual tourism campaign.
Remarkably, 55 years ago, Elvis enjoyed his first RCA single and national hit, "Heartbreak Hotel," his first album, "Elvis Presley," his first movie, "Love Me Tender," and his first television appearances on The Dorsey Brothers' "Stage Show," "The Milton Berle Show," "The Steve Allen Show" and "Ed Sullivan."
Developed by Combustion Design, a Memphis design firm, all the headlines in the 2011 campaign speak to the king's journey from a very humble beginning to his triumphant successes in the entertainment business. "From Rock to Riches," "Started a Revolution, Ended up a king," and "Broke the Records, Then Broke the Rules" are just a few of the fun headlines.
The campaign will include sweepstakes, online banners, print advertising, and outdoor signage including billboards and a 63' tall banner on The Cannon Center for the Performing Arts in downtown Memphis.
Other ways 1956 will be celebrated in 2011 will be with a new exhibit and timeline in the Graceland trophy building which is adjacent to the mansion itself, as well as a free online experience which will take Elvis.com visitors behind-the-scenes with rarely seen photos, videos, artifacts and stories from those who were there that breakthrough year.