The New Frontier Hotel

 

 

The New Frontier Hotel was the hotel where Elvis made his first Las Vegas appearance, April 23 to May 26, 1956. The New Frontier's manager, Sammy Lewis, signed Elvis for four weeks. Elvis was advertised as the "Atomic Powered Singer." The featured act on the bill was the Freddy Martin Orchestra. Also on the bill were comedian Shecky Greene; Johnny Cochrane; Dave Leonard and Bob Hunter; the Venus Starlets, who danced behind Elvis; Jack Tiegen; and Marge Baker and the Martin-Men. In the Venus Room, Elvis performed all his hits plus, "Long Tall Sally," " I Got a Woman," and  " Money Honey."

  Because of the poor reception by the middle age audience, Col Parker and the New Frontier ended Elvis engagement after only 2 weeks. May 6 was the last show. He was temporarily replaced by Roberta Sherwood before Jana Mason, a staturesque brunette torch singer, competed the engagement. Elvis would not play Las Vegas again until 1969 thirteen years later.

 

 

 

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