LEVI'S, ELVIS & WARHOL

 

 

 

Levi Strauss, the jeans maker is creating a Warhol Factory X Levi's line of men's and women's clothing, including US$250 jeans and US$300 jackets.

 

The line of clothes will use some of Warhol's most famous images, including those of Elvis Presley and Marilyn Monroe, in its new collection which will be unveiled to prospective retail buyers at a trade show in Las Vegas next week but are not due to launch in shops until the spring of 2006.

 

``Levi is synonymous with American culture in the same way that Warhol and Elvis is, Levi is an iconic brand, Andy Warhol is an iconic artist and Elvis Presley is an iconic figure.'' a spokesman said.

 

www.elvis-express.com /Source:Levi Strauss